Basic functions remain different. Tubes are more suited for liquid cosmetics that require frequent and controlled dispensing, like lip gloss, hand cream, liquid blush, and some serums. They are also more appropriate for on-the-go products since you can better control how much product is dispensed and help reduce waste. For thicker products like repair cream, face masks, or body butters, plastic jars become more useful. Their scooping openings can help quick access for large amounts of products that are typically used at home.
Different types of packaging have different lifespans, and in this regard, these two types of packaging differ. Most cosmetic tubes (like the PE Round Tube made by some brands) are made of flexible materials like PE, and some are even made of aluminum. Because of this, they are lightweight and easy to squeeze. In contrast, plastic jars are sturdier and made from rigid plastic. Because of this, they are able to maintain their shape and withstand even the thickest and heaviest products without bending or breaking. This sturdiness allows jars to look more premium, which is advantageous for high-end cosmetic products.
Sealing cosmetics in a way that preserves their effectiveness is very important, and this is another area where tubes and jars differ. Cosmetic tubes have exceptional sealing attributes. Once the cap is put on, which in many tubes are designed to be tight fitting or have advanced locking systems, the entry of air and moisture is almost completely sealed. This is extremely beneficial for sealing serums or liquid blushes that spoil quickly. In contrast, the sealing attributes of plastic jars are no match for the wide-opening design of their lids, which allows air and fingers to access the product in a jar and freely cross over the wide-open slit of the jar. This is also the reason jars are designed for products that resist oxidation like thick creams, and jars cannot hold delicate products like serums.
Portability and Ideal Use always come into play. Cosmetic tubes make traveling easier. They fit into a makeup bag, suitcase, or purse without adding extra weight. Sturdy-sealed tubes safely fit into a purse for touch-ups without the risk of leaks. Bulkier, more plastic, and heavier, plastic jars should be left on your vanity. They take more space, and when using a jar, a spatula is often needed for neatness, adding unnecessary steps. With a tube, you can just squeeze without any more effort needed.
Sustainability is a more recent shift in focus for beauty brands. Jars and tubes of all materials can be sustainable in different ways. Some cosmetic tubes fit the Global Recycled Standard by utilizing recyclable materials or incorporating recycled content. Tubes require less material, and more plastic can be used in a jar. Plastic jars can be recyclable, but more plastic can be used in sturdier jars. Many brands are now recognizing the need for plastic balance between durability and sustainability, and some manufacturers provide custom eco-friendly solutions for both.
There’s no universal solution—it depends on your product and your audience. If you’re creating a travel-friendly item that requires exact dispensing, choose a tube. If you have a thick, premium product designed for home use, a plastic jar would be a better option. A lot of companies use both to address various needs within their product lines. If you need assistance personalizing either, companies, such as BEYAQI, provide packaging that caters to your needs based on design and OEM/ODM services.
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